Wellness Way Wayfinding System

Project-type

Date

Software

Wayfinding, Branding

Fall 2023

Adobe Illustrator and Photoshop

For this project I wanted to create a wayfinding system for an event we created around the town of Bloomington/Normal. This project really emphasized the importance of knowing your audience and curating the event around them. It also taught me how to create an event around an environment by working with the buildings and structures already present. A major lesson from this project was photo manipulation and how to create mockups to envision the project before officially introducing it to the public.